MaXhosa by Laduma — Fashion in the African Diaspora - Stories

The Arrival of Magugu House

In the midst of running a global fashion business, Thebe Magugu announced the opening of his first flagship “campus” in Johannesburg, South Africa.

BusinessPROTOChic TeamJune 10, 2024Thebe Magugu, Virgil Abloh, Maximilian Davis, Andrea Iyamah, Temple Muse, Lotte Accra, Merchants On Long, MaXhosa by Laduma

Major Update: PROTOChic Founding Supporters

Since 2016, PROTOChic has been committed to bringing the best of fashion and culture from the diaspora and beyond. We are beyond elated to share our next iteration with our Founding Supporter membership.

FashionPROTOChic TeamDecember 5, 2023Weekly Dispatch, Thebe Magugu, Aurora James, Brother Vellies, Bubu Ogisi, I.AM.ISIGO, Laduma Ngxokolo, MaXhosa by Laduma, Travis Obeng-Casper, Desiree Verdejo, Sarah Diouf, Tongoro, Christopher John Rogers, Editor's Picks

MaXhosa by Laduma Spreads Xhosa Tradition Around The Globe

Ask any fashion enthusiast their thoughts on MaXhosa by Laduma and immediate words come to mind: bold colors, traditional heritage, and luxurious knitwear. His Spring 2018 presentation at Heineken Lagos Fashion & Design Week was emphasis on the same.