Since 2016, PROTOChic has been committed to bringing the best of fashion and culture from the diaspora and beyond. We are beyond elated to share our next iteration with our Founding Supporter membership.
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If there is one word to describe Tongoro Studio founder and creative director Sarah Diouf, it is relentless. Launching two years ago, Diouf saw a need in the market for accessibly priced and stylish casual wear that was as versatile as the lifestyle she leads.
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One feature that defines the creative industries, especially fashion, across the diaspora is the sheer vastness of the landscape. PROTOChic connected with Congolese creative Nsimba Valene Lontanga to contemplate the future of African fashion.
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Claims of cultural appropriation, especially as pertains to fashion from the African diaspora, are a frequent outcry in today's hyper-digital landscape. The question remains, how can African countries capture the economic value of the cultural contributions they are making to fashion industry?
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