If there is one word to describe Tongoro Studio founder and creative director Sarah Diouf, it is relentless. Launching two years ago, Diouf saw a need in the market for accessibly priced and stylish casual wear that was as versatile as the lifestyle she leads.
Read MoreIt is safe to say there was some pressure for CEO and Creative Director Carly Cushnie, who took control of her 10-year old brand, now known as CUSHNIE, after separating ways with her co-founder Michelle Ochs eight months ago.
Read MoreWe are proud to announce the launch of our latest initiative 'West Africa to the West,' a series focused on West African artisanal heritage and creative confidence connecting to a global consumer.
Read MoreLast month, the Victoria Island based retailer announced a continent-wide search for exceptional talent across various categories in a newly launched Emerge ALÁRA Awards.
Read MoreOne feature that defines the creative industries, especially fashion, across the diaspora is the sheer vastness of the landscape. PROTOChic connected with Congolese creative Nsimba Valene Lontanga to contemplate the future of African fashion.
Read MorePROTOChic sat in with Aurora James, founder of accessories label Brother Vellies, on a recent talk to hear her insights on running and maintaining a sustainable brand.
Read MoreIn the month of Ghana's celebration of 61 years of independence, another export of Ghana's hand-crafted cultural tradition celebrates a decade - luxury womenswear label Christie Brown.
Read MoreIt is no rarity to see Tiwa Savage and Yemi Alade credit their red carpet gowns and performance looks to African designers on their social platforms. African celebrities are a force to be reckoned with and promoting African fashion brands is one powerful punch in the right direction.
Read MoreGovernments should not underestimate the role of fashion to drive tourism and to ultimately drive gross domestic product in the short, medium, and long-term.
Read MoreDoreen Caven and her sister Joan are the masterminds behind a streetwear label that draws from a multitude of black reference points, from Biggie Smalls and Malick Sidibé to childhood memories growing up in Nigeria and later moving to the United States.
Read MoreWe connected with AAKS founder and creative director Akosua Afriyie-Kumi to learn more about her latest collection, why she announced a partnership with UNHCR Refugee Artisan Project, and what's next for the vacation-chic brand.
Read MoreBritish retailer ASOS has re-upped its partnership with SOKO Kenya, a Kenya-based manufacturing unit, on its Spring / Summer 2017 Made In Kenya collection.
Read MoreClaims of cultural appropriation, especially as pertains to fashion from the African diaspora, are a frequent outcry in today's hyper-digital landscape. The question remains, how can African countries capture the economic value of the cultural contributions they are making to fashion industry?
Read MoreThe fifth iteration of #SMWLagos is brimming with content and bringing together the brightest minds in government, education, media, design, beauty, and fashion.
Read MoreAlthough months away, make a note now that the third edition of Africa Sourcing & Fashion Week will be held in Addis Ababa, Ethiopia starting October 3, 2017 at Millennium Hall.
Read MoreA critical component in any fashion business is in its raw materials. Nigeria-based indigenous producer This Is Us NG is out to change the domestic textile industry.
Read MoreThis weekend, President Muhammadu Buhari of Nigeria will attend DressMeOutlet's Cocktails and Dresses event at the Intercontinental Hotel.
Read MoreReaching Fashion Week in any city is a major accomplishment for any aspiring designer. Name recognition can be brand-solidifying for startup design houses and the impact is not to be underestimated. Yet, what happens after the camera flashes fade?
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